Multinational companies have learnt through experience that
cultural differences can be very damaging in terms of failed
initiatives, lost contracts, high employee turnover and low morale.
Research shows that 20 to 50 per cent of managers posted abroad
fail and have to return home prematurely. "The Culture Factor"
examines why it is that cultural differences engender such
difficulties and looks at the different kinds of cultural costs.
Through identifying the organizational processes that lead to
"cultural problems", the book shows in a practical way how business
can manage cultural difference more effectively.
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