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Polling UnPacked - The History, Uses and Abuses of Political Opinion Polls (Hardcover)
Loot Price: R517
Discovery Miles 5 170
You Save: R115
(18%)
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Polling UnPacked - The History, Uses and Abuses of Political Opinion Polls (Hardcover)
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List price R632
Loot Price R517
Discovery Miles 5 170
You Save R115 (18%)
Expected to ship within 9 - 15 working days
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Opinion polls dominate media coverage of politics, especially
elections. But how do the polls work? How do you tell the good from
the bad? And in light of recent polling disasters, can we trust
them at all? Polling UnPacked gives you the full story, from the
first rudimentary polls in the nineteenth century, through attempts
by politicians to ban polling in the twentieth century, to the very
latest techniques and controversies from the last few years. In
equal parts enlightening and hilarious, the book needs no prior
knowledge of polling or statistics to understand. But even hardened
pollsters will find much to enjoy, from how polling has been used
to help plan military invasions to why an exhausted interviewer was
accidentally instrumental in inventing exit polls. Written by a
former political pollster and the creator of Britain's foremost
polling-intention database, Polling UnPacked shows you which
opinion polls to trust, which to ignore and which, frankly, to
laugh at. It will change the way you see political coverage
forever.
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