How to Kill a Unicorn - ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth (Paperback)

It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.

General

Imprint:	Nicholas Brealey Publishing Ltd
Country of origin:	United Kingdom
Release date:	February 2015
Authors:	Mark Payne
Dimensions:	216 x 136 x 25mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-85788-628-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-85788-628-3
Barcode:	9781857886283

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!