In Nature's Fortune, Mark Tercek, CEO of The Nature Conservancy and
former investment banker, and science writer Jonathan Adams argue
that nature is not only the foundation of human well-being, but
also the smartest commercial investment any business or government
can make. The forests, floodplains, and oyster reefs often seen
simply as raw materials or as obstacles to be cleared in the name
of progress are, in fact as important to our future prosperity as
technology or law or business innovation. Who invests in nature,
and why? What rates of return can it produce? When is protecting
nature a good investment? With stories from the South Pacific to
the California coast, from the Andes to the Gulf of Mexico and even
to New York City, Nature's Fortune shows how viewing nature as
green infrastructure allows for breakthroughs not only in
conservation, protecting water supplies; enhancing the health of
fisheries; making cities more sustainable, liveable, and safe; and
dealing with unavoidable climate change, but in economic progress,
as well. Organisations obviously depend on the environment for key
resources, water, trees, and land. But they can also reap
substantial commercial benefits in the form of risk mitigation,
cost reduction, new investment opportunities, and the protection of
assets. Once leaders learn how to account for nature in financial
terms, they can incorporate that value into the organisation's
decisions and activities, just as habitually as they consider cost,
revenue, and ROI. A must-read for business leaders, CEOs,
investors, and environmentalists alike, Nature's Fortune offers an
essential guide to the world's economic, and environmental,
well-being.
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