Retail is big, it's important and retailers have challenges.
Retailers don't want (or need) advice that is generalized beyond
practical use. Retailers need ideas and strategies that are
actionable. When Retail Customers Count provides just that. When
Retail Customers Count is a book about how understanding the volume
and timing of prospect traffic in a store can help retailers answer
some of the most fundamental questions about their business
including: ? Does your advertising work? ? Are you making the most
out of your sales opportunity? ? Is your staff scheduling optimal?
? Which is your best performing location? ? What is your sales
conversion rate? ? Are your store hours right? Every retailer wants
to know the answers to these questions, but the vast majority
doesn't have a clue how to find the answers. When Retail Customers
Count uses real world examples to show retailers exactly how they
can answer these questions and more with traffic analysis. When
Retail Customers Count is informative, comprehensive, actionable
and extremely readable. A book on retail traffic analysis and how
it can be used by retailers has never been done - indeed very few
people would even be qualified to write it. We are.
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