"Theorizing Globalization" offers a reassessment of mainstream
perspectives on globalization, a topic that has become enormously
popular in social sciences and cultural studies. Instead of
recycling common arguments, Ampuja critically examines the works of
key globalization theorists such as Manuel Castells and Arjun
Appadurai to demonstrate their excessive fascination with recent
changes in media and communications technology. The author argues
that these and many other theorists media-centric and unhistorical
treatment of globalization stands in the way of a critical
understanding of how the global media and modern capitalist
societies have evolved. Ampuja concludes with a provocative account
of how the hegemony of neoliberalism has affected the positions of
globalization theorists and, by extension, the development of
social theory in general.
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