Markus Karger entwickelt auf Basis der Kapitalwertmethode und der
Entscheidungsanalyse eine neue Methode zur
Zahlungsbereitschaftsmessung fur industrielle Hybride
Leistungsbundel. Die Validitat dieser Methode wird anhand einer
zweistufigen empirischen Analyse gepruft."
General
| Imprint: |
Gabler
|
| Country of origin: |
Germany |
| Series: |
Business-to-Business-Marketing |
| Release date: |
September 2011 |
| First published: |
2011 |
| Authors: |
Markus Kaltenborn
|
| Dimensions: |
210 x 148 x 18mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
283 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-3165-8 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-3165-9 |
| Barcode: |
9783834931658 |
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