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Zahlungsbereitschaftsmessung fur industrielle Hybride Leistungsbundel - Methodik und empirische Validierung (German, Paperback, 2011 ed.) Loot Price: R1,948
Discovery Miles 19 480
Repayment Terms: R183 pm x 12*
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Zahlungsbereitschaftsmessung fur industrielle Hybride Leistungsbundel - Methodik und empirische Validierung (German, Paperback,...

Zahlungsbereitschaftsmessung fur industrielle Hybride Leistungsbundel - Methodik und empirische Validierung (German, Paperback, 2011 ed.)

Markus Kaltenborn

Series: Business-to-Business-Marketing

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Loot Price R1,948 Discovery Miles 19 480 | Repayment Terms: R183 pm x 12*

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Markus Karger entwickelt auf Basis der Kapitalwertmethode und der Entscheidungsanalyse eine neue Methode zur Zahlungsbereitschaftsmessung fur industrielle Hybride Leistungsbundel. Die Validitat dieser Methode wird anhand einer zweistufigen empirischen Analyse gepruft."

General

Imprint: Gabler
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: September 2011
First published: 2011
Authors: Markus Kaltenborn
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 283
Edition: 2011 ed.
ISBN-13: 978-3-8349-3165-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-3165-9
Barcode: 9783834931658

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