Focus Group Research (Hardcover, New)

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Series:	Qualitative Essentials
Release date:	July 2012
First published:	2012
Authors:	Martha Ann Carey • Jo-Ellen Asbury
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	118
Edition:	New
ISBN-13:	978-1-61132-255-2
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General
LSN:	1-61132-255-3
Barcode:	9781611322552

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