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Controlling in Marketing und Vertrieb - Planung, Budgetierung und Performance Measurement (German, Paperback, 2010 ed.) Loot Price: R1,806
Discovery Miles 18 060
Repayment Terms: R169 pm x 12*
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Controlling in Marketing und Vertrieb - Planung, Budgetierung und Performance Measurement (German, Paperback, 2010 ed.): Martin...

Controlling in Marketing und Vertrieb - Planung, Budgetierung und Performance Measurement (German, Paperback, 2010 ed.)

Martin Artz

Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim

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Loot Price R1,806 Discovery Miles 18 060 | Repayment Terms: R169 pm x 12*

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Martin Artz untersucht in drei empirischen Studien die Gestaltung der Absatzplanung, die Erfolgsauswirkungen von Slack in Marketing- und Vertriebsbudgets sowie den Einsatz von Performance Measurement Systemen in Marketing und Vertrieb.

General

Imprint: Gabler
Country of origin: Germany
Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim
Release date: June 2010
First published: 2010
Authors: Martin Artz
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 180
Edition: 2010 ed.
ISBN-13: 978-3-8349-2416-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > Management accounting
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2416-4
Barcode: 9783834924162

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