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Business Development for the Biotechnology and Pharmaceutical Industry (Hardcover, New Ed)
Loot Price: R4,146
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Business Development for the Biotechnology and Pharmaceutical Industry (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Business Development in the Biotechnology and pharmaceutical
industries accounts for over $5 billion in licensing deal value per
year and much more than that in the value of mergers and
acquisitions. Transactions range from licences to patented academic
research, to product developments as licences, joint ventures and
acquisition of intellectual property rights, and on to
collaborations in development and marketing, locally or across the
globe. Asset sales, mergers and corporate take-overs are also a
part of the business development remit. The scope of the job can be
immense, spanning the life-cycle of products from the earliest
levels of research to the disposal of residual marketing rights,
involving legal regulatory manufacturing, clinical development,
sales and marketing and financial aspects.The knowledge and skills
required of practitioners must be similarly broad, yet the
availability of information for developing a career in business
development is sparse. Martin Austin's highly practical guide spans
the complete process and is based on his 30 years of experience in
the industry and the well-established training programme that he
has developed and delivers to pharmaceutical executives from across
the world.
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