Marketing Logistics (Hardcover, 2nd edition)

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2015
First published:	1997
Authors:	Martin Christopher • Helen Peck
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Hardcover
Pages:	172
Edition:	2nd edition
ISBN-13:	978-1-138-17429-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-138-17429-7
Barcode:	9781138174290

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