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The Eclipse of 'Elegant Economy' - The Impact of the Second World War on Attitudes to Personal Finance in Britain (Paperback)
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The Eclipse of 'Elegant Economy' - The Impact of the Second World War on Attitudes to Personal Finance in Britain (Paperback)
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Elizabeth Gaskell might have been amused to learn that the
Victorian 'elegant economy' she mocked so poignantly in Cranford
reached a new apogee in the mid-twentieth century and endured the
invasion of its precise antithesis, 'conspicuous consumption'. For
Britons of all classes the years of austerity during and after the
Second World War were years of disorientation and fears of
resurgence of the worst of the interwar decades. They had never had
more money in their pockets or less material things on which to
spend it. Many took refuge in the 'elegant economy', its creator
dubbed 'a sort of sour-grapeism, which made us very peaceful and
satisfied'. Constrained by rationing, manufacturing and import
controls personal finance could only be disbursed on non-material
things - sometimes wisely, sometimes pragmatically and sometimes by
throwing all caution to the wind. Here for the first time is the
history of these diverse reactions explored through Britain's
metamorphosis from austerity to affluence, with consumerism seen
through fresh eyes. Today political commentators constantly warn of
the encroachment of austerity. This book is a timely reminder of
the years of real austerity in Britain: when regardless of
financial status everyone suffered its tribulations: when a
'sub-prime' mortgage was unimaginable: when abuse of expense claims
by public figures was unthinkable: and when no one dared utter a
word critical of their bank or its manager.
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