Contemporary Issues in Marketing (Paperback)

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.

This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	June 1999
First published:	1999
Authors:	Martin Evans • Luiz Moutinho
Dimensions:	246 x 189 x 14mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-0-333-67774-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-333-67774-9
Barcode:	9780333677742

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