The New Cultures of Food - Marketing Opportunities from Ethnic, Religious and Cultural Diversity (Hardcover, New Ed)

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Series:	Food and Agricultural Marketing
Release date:	June 2009
First published:	2009
Authors:	Martin K. Hingley
Editors:	Adam Lindgreen
Dimensions:	246 x 174 x 27mm (L x W x T)
Format:	Hardcover
Pages:	344
Edition:	New Ed
ISBN-13:	978-0-566-08813-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	0-566-08813-4
Barcode:	9780566088131

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!