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Understanding China's Digital Generation - A marketer's guide to understanding young Chinese consumers (Paperback)
Loot Price: R554
Discovery Miles 5 540
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Understanding China's Digital Generation - A marketer's guide to understanding young Chinese consumers (Paperback)
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Loot Price R554
Discovery Miles 5 540
Expected to ship within 10 - 15 working days
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A Marketer's Guide to Understanding China's Digital Generation
China's Digital Generation is driving the country's rapidly growing
consumer economy. These savvy young consumers are a powerful force,
shaping China's markets now and for years to come. Drawing on the
massive ProsperChina Quarterly Survey, this book presents a clear,
practical view of how this generation acts, shops, and plans for
the future. Ample comparisons are made between Chinese and U.S.
consumers, providing useful cultural and behavioral benchmarks for
marketers of consumer products and services. A must-read for global
leaders developing, refining and implementing marketing and
communication programs in the world's most challenging and
complicated market.
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