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Traumziel Nachhaltigkeit - Innovative Vermarktungskonzepte Nachhaltiger Tourismusangebote Fur Den Massenmarkt (German, Hardcover, 2009 ed.) Loot Price: R2,184
Discovery Miles 21 840
Repayment Terms: R205 pm x 12*
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Traumziel Nachhaltigkeit - Innovative Vermarktungskonzepte Nachhaltiger Tourismusangebote Fur Den Massenmarkt (German,...

Traumziel Nachhaltigkeit - Innovative Vermarktungskonzepte Nachhaltiger Tourismusangebote Fur Den Massenmarkt (German, Hardcover, 2009 ed.)

Martin Schmied, Konrad Goetz, Edgar Kreilkamp, Matthias Buchert, Thomas Hellwig, Sabine Otten

Series: Nachhaltigkeit Und Innovation

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Loot Price R2,184 Discovery Miles 21 840 | Repayment Terms: R205 pm x 12*

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Massentourismus hat zwei Gesichter: Er kann die Umwelt belasten und die soziokulturellen Identit ten beeinflussen. Gleichzeitig ist Tourismus h ufig eine der wichtigsten Einnahmequellen. Nachhaltigkeit ist daher nicht nur w nschenswert, sondern notwendig. Wie sie erreicht werden kann, zeigt das vorliegende Buch. Es beantwortet Fragen wie: Was sind die spezifischen Anforderungen an einen nachhaltigen Tourismus? Welches sind die Zielgruppen f r nachhaltige Tourismusangebote im Massenmarkt? Welche Strategien und Marketingkonzepte bieten sich an?

General

Imprint: Physica-Verlag
Country of origin: Germany
Series: Nachhaltigkeit Und Innovation
Release date: October 2008
First published: October 2008
Authors: Martin Schmied • Konrad Goetz • Edgar Kreilkamp • Matthias Buchert • Thomas Hellwig • Sabine Otten
Dimensions: 234 x 157 x 15mm (L x W x T)
Format: Hardcover - Unsewn / adhesive bound / Paper over boards
Pages: 167
Edition: 2009 ed.
ISBN-13: 978-3-7908-2094-2
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Earth & environment > The environment > Environmental economics > General
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LSN: 3-7908-2094-6
Barcode: 9783790820942

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