Contents:
Part 1: Introduction, Chapter 1 Towards an Ethnographic Approach to Global Media Studies, Part 2: Situating Ethnography in Global Media Studies, Chapter 2 The Problem of Textuality in Ethnographic Audience Research, Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World, Chapter 4 Where is Audience Ethnographer's Fieldwork?, Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts, Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography, Part 3: Researching the Local, Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description', Chapter 8 'Now that you're going home, are you going to write about the natives you studied?': Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice, Chapter 9 Methodology as Lived Experience, Chapter 10 On the Border: Reflections on Ethnography and Gender, Chapter 11 Radio's Early Arrival in Rural Appalachia, Part 4: Articulating Globalization Through Ethnography, Chapter 12 Ask the West, Will Dinosaurs Come Back?, Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media, Chapter 14 Chasing Echoes: Cultural Reconversion, Self-Representation, and Mediascapes in Mexico, Chapter 15 Globalization avant la lettre? Audience Ethnography, Media Institutions and Local Identity in Lebanon, Part 5: Afterword, Chapter 16 Media Ethnography: Local, Global or Translocal?
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