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Playing the Game - The Presidential Rhetoric of Ronald Reagan (Hardcover, New)
Loot Price: R2,909
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Playing the Game - The Presidential Rhetoric of Ronald Reagan (Hardcover, New)
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Part of the Praeger Series in Political Communication, Playing the
Game offers an exploration of the rhetoric of the Reagan
Revolution. The book fully explores how the rhetoric supported,
impeded, and affected Reagan's policy goals and political success.
In this work, the author shows how Reagan's use of language in his
public speech was instrumental in the creation of the Teflon
Presidency, and how use of this language created a situation
whereby the President would not remain unscathed forever--as was
the case in 1986. Further, Stuckey shows how Reagan's rhetorical
success was built around foreign policy events. From this premise,
the book demonstrates why a foreign policy event (the Iran-Contra
affair) provided the most conspicuous failure of the Reagan
administration. The data for this volume includes speeches,
remarks, addresses, statements, memorandums, and other forms of
public speech during the Reagan years. The design of the book is
both chronological and thematic, given the theme of the development
of Reagan's rhetoric over time and the eventual exposition of its
weakness. Following the introduction, the book presents an analysis
of Reagan's relationship with the White House press corps. The
second chapter details the first two years of the Reagan presidency
and analyzes the learning process by examining both the smooth and
rough spots of those years. The third chapter focuses on the
foreign policy events of 1983-1985, and on how Reagan and his staff
used those events to consolidate his personal standing. Chapter
four provides an exegesis of the unraveling of that success between
1986-1988, and Reagan's increasing vulnerability to criticism. The
book includes a summary of rhetorical aspects of Reagan's
presidency and discusses lessons for the past and his legacy for
the future. The concluding chapter focuses on Reagan's rhetorical
legacy through an examination of the public speech of various
candidates from the 1988 presidential election. This book should be
of interest to scholars of American presidency in departments of
communication, political science, and history.
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