New and better than ever, Launching the Imagination treats design
as both a verb and a noun-as both a process and a product. Design
is deliberate-a process of exploring multiple solutions and
choosing the most promising option. Through an immersion in 2-D 3-D
and 4-D concepts students are encouraged to develop methods of
thinking visually that will serve them throughout their studies and
careers. Building on strengths of the previous five editions
Launching the Imagination 6e is even more: Concise. Content has
been refined so that maximum content can be communicated as clearly
and concisely as possible. Colorful. In addition to the full color
used throughout the book, the writing is livelier than that in most
textbooks. Analogies expand communication, and every visual example
has been carefully selected for maximum impact. Comprehensive.
Launching the Imagination is the only foundational text with full
sections devoted to critical and creative thinking and to
time-based design. The photo program is global, represents a myriad
of stylistic approaches, and prominently features design and media
arts as well as more traditional art forms. Contemporary. More than
half of the visual examples represent artworks completed since
1970, and over 100 represent works completed since 2000 Compelling.
Interviews with exemplars of creativity have always been an
important feature of this book. Three of the best past profiles
have been revised and a new profile has been added. Now inserted
into the body of the text, each interview deliberately builds on
its chapter content. In Chapter Five, designer Steve Quinn
describes the seven-step sequence he uses in developing websites,
logos, and motion graphics. In Chapter 8, Jim Elniski describes The
Greenhouse Chicago, an innovative home that is both highly energy
efficient and elegant. In Chapter 11, ceramicist David MacDonald
describes his influences and work process. And, in the new profile
in Chapter 6, artist Sara Mast describes an ambitious art and
science collaboration begun in celebration of the ideas of Albert
Einstein. We have also added a new feature called Success Stories.
These short interviews explore connections between foundational
coursework and career success. In Chapter Five, Elizabeth Nelson
discusses her wide-ranging design work at the Shedd Aquarium in
Chicago. In Chapter Six, Jane Parkerson Ferry describes her work as
Curator of Education at the Orlando Museum of Art. Jason Chin's
interview in Chapter Seven connects directly to his self-designed
project in the Self Assignment feature earlier in the chapter. As a
freshman at Syracuse University, he completed this ambitious
illustration project as the final project in a Two-Dimensional
Design course. In the Chapter Seven interview, he describes his
current work as a professional illustrator. In Chapter Eight,
Dennis Montagna describes connections between his art and design
major and his current historical preservation work for the National
Park Service. Almost fifty new images have been added, representing
major contemporary artists and designers including Wolfgang
Buttress, Do Ho Suh, Garo Antresian, Janet Ballweg, Phoebe Morris,
Alain Cornu, and Natalya Zahn.
General
Imprint: |
McGraw-Hill Education
|
Country of origin: |
United States |
Release date: |
June 2018 |
First published: |
2019 |
Authors: |
Mary Stewart
|
Dimensions: |
277 x 216 x 20mm (L x W x T) |
Format: |
Paperback
|
Edition: |
6th edition |
ISBN-13: |
978-1-260-08495-5 |
Categories: |
Books >
Arts & Architecture >
The arts: general issues >
General
|
LSN: |
1-260-08495-7 |
Barcode: |
9781260084955 |
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