Exploring Rhetorical Figures in Advertising Headlines (Paperback)

Various researches have more than a half century centered upon analyzing advertising discourse from different perspectives but little seems to have been done in the area of Translation Studies. The primary aim of this book is to serve as a guide for students of Marketing and Translation Studies in their struggle to find proper strategies in using rhetorical figures in advertising headline and their corresponding translation. The authors of this book made an attempt to investigate the rhetorical operations used in English print advertising headlines to discover what happens to them while translating into Persian. Attempts were also made in particular to see whether there is any ideological consideration in using each category of figures operations (Tropes/ Schemes).

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	February 2012
First published:	February 2012
Authors:	Maryam Najafian • Saeed Ketabi
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	116
ISBN-13:	978-3-8465-8397-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	3-8465-8397-9
Barcode:	9783846583975

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