This unique book explores the complex issue of how successful
multinational firms manage interfaces of R&D, manufacturing,
and marketing on a global basis, emphasizing the linkages among
them in the value chain. The author calls this interface issue
global sourcing. The major objective of the book is to investigate
the market performance of various global sourcing strategies
employed by multinational firms. In particular, successful Japanese
cases are scrutinized to better understand the nature of global
competition being shaped by Japanese firms. Based on his extensive
theoretical and empirical research, the author provides practical
and normative guidelines for managing new product design and
development, manufacturing, and marketing around the world. These
include proactive product standardization, emphasis on both product
and manufacturing process innovations, integrated procurement of
major components, and marketing on a global basis.
The book is divided into two parts. Part I investigates European
and Japanese multinational firms' sourcing strategies and related
management issues that facilitate development of their sourcing
strategies. Part II examines whether practical and normative
implications gleaned from the experiences of European and Japanese
firms equally apply to successful U.S. multinational firms.
Although the European and Japanese data and the U.S. data are not
directly comparable, similar findings warrant generalilzability of
the performance implications of various sourcing strategies.
Finally, based on research findings, the author offers long-term
implications for emerging issues, including the role of product
design as a competitive weapon and emerging strategic alliances for
new product development on a global basis.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Release date: |
June 1992 |
First published: |
June 1992 |
Authors: |
Masaaki Kotabe
|
Dimensions: |
235 x 156 x 15mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
256 |
Edition: |
New |
ISBN-13: |
978-0-89930-667-4 |
Categories: |
Books >
Business & Economics >
General
Promotions
|
LSN: |
0-89930-667-5 |
Barcode: |
9780899306674 |
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