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Japanese Distribution Strategy (Paperback, New edition)
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Japanese Distribution Strategy (Paperback, New edition)
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Japanese distribution has been a major issue of concern for
policymakers, business executives and academics internationally.
Business executives around the world have complained for decades
that JapanUs distribution system is essentially closed and does not
permit external access to the Japanese market. Japanese business
executives themselves, as well as Japanese government officials,
have begun to introduce measures to open these distribution
channels. Japanese Distribution Strategy brings together a
collection of state-of-the-art articles highlighting the complexity
of the Japanese distribution system from a variety of perspectives:
Japanese, American and European. It does so by placing a greater
emphasis on the business, policy, and research aspects.
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