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Books > History > History of specific subjects > Economic history
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Market Revolution in Latin America - Beyond Mexico (Hardcover, 1st ed)
Loot Price: R4,115
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Market Revolution in Latin America - Beyond Mexico (Hardcover, 1st ed)
Series: Series in International Business and Economics
Expected to ship within 12 - 19 working days
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Recently there has been an explosive growth of interest in Latin
American markets, above and beyond Mexico. Over the years, business
executives and academics from the industrialized world seldom paid
serious attention to South America for its market potential. The
ratification in 1994 of the North American Free Trade Agreement
(NAFTA) among the United States, Canada, and Mexico awakened them
to look to the south of the US border. Then exactly one year later,
on January 1, 1995, MERCOSUR (Mercado Com??n del Sur) went into
effect among the four countries in the Southern Cone region of
South America - Argentina, Brazil, Paraguay, and Uruguay.
Subsequently, in June 1996, Chile and Bolivia agreed to join
MERCOSUR, extending the frontiers of the South American trading
bloc. Chile's participation took effect on October 1 1996, and
Bolivia's formal association with MERCOSUR began on January 1,
1997. Indeed, MERCOSUR's goal is to incorporate all South American
countries by 2005 before linking up with NAFTA.
This book offers in-depth analysis of trade and liberalization
movements in Latin America, examines managerial issues related to
collaborating with Latin American companies, and explores macro-
and micro-financial implications of investing in Latin American
countries.
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