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Global Marketing Management (Paperback, 9th Edition)
Loot Price: R3,667
Discovery Miles 36 670
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Global Marketing Management (Paperback, 9th Edition)
Expected to ship within 9 - 17 working days
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An indispensable resource for students of marketing, management,
and international business In the newly revised ninth edition of
Global Marketing Management, a decorated team of international
marketing professionals delivers an authoritative discussion of the
realities of global marketing in today's economy and an insightful
exploration of the future of marketing to an international
audience. You'll obtain an integrated understanding of marketing
best practices on a global scale, complete with relevant historical
background and descriptions of current marketing environments. The
latest edition builds on four major structural changes to the
global marketing environment: growing anti-globalization sentiment,
the growth of information technology tools, the increasing demand
for personalization, and the environmental impact of business
activity. In-depth case studies offer lively discussions of
real-world global marketing campaigns and are accessible online.
Global Marketing Management also provides: Thoroughly updated
examples and case studies with contemporary information An ongoing
emphasis on the increased volatility and uncertainty of today's
global markets Updated discussions of the balance to be struck
between pursuing economies of scale and respecting unique cultural
sensitivities New explorations of major global environmental and
ethical issues New chapters on emerging markets, internet
marketing, and corporate social responsibility
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