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Electoral Survey Methodology - Insight from Japan on using computer assisted personal interviews (Hardcover)
Loot Price: R2,936
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Electoral Survey Methodology - Insight from Japan on using computer assisted personal interviews (Hardcover)
Series: Routledge-WIAS Interdisciplinary Studies
Expected to ship within 12 - 17 working days
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This book provides insights from Computer Assisted
Self-Administered Interview (CASI) surveys conducted in Japan, and
demonstrates how such technology-aided methods can expand the
horizon of public opinion research. While it has been some time
since computer technologies were first introduced to social survey,
their methodological advantages, as well as potential limitations,
are not yet fully appreciated by the relevant communities of
scholars, mass media and governmental organizations. What can
computer-assisted surveys do, which ordinary paper and pencil
interviews (PAPI) can never do? How does the usage of computer
technology affect the quality of survey process and of collected
data? More generally, what are the issues pertinent to the
methodology of public opinion inquiry that are now revealed by the
availability of computer-assisted surveying technique? The book
seeks to address these questions systematically, with each
individual chapter providing a well-focused analysis and ample
evidence from Japan.As the computer-assisted survey is bound to be
more dominant in the coming years, this book will form an important
foundation for future academic studies as well as their practical
applications in the field.
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