Mass Observation was founded in 1937 with the aim of researching
the everyday lives of ordinary people in Britain. One of its
best-loved publications is The Pub and the People (1943), a unique
study of one of Britain's best-loved pastimes, describing how
people behaved in pubs, what and how much they drank, and the decor
and layout of the average pre-war alehouse. Alongside sociological
interest it offers amusing insights into an era when supping pints
was only for the roughest customers, and beer was considered
helpful not only to general health ('There is no bad ale, so
Grandma said') but also (contra the porter in Macbeth) to the act
of love. 'The authors of this book have unearthed much curious
information.' George Orwell, Listener 'Anyone with an interest in
the history of beer and pubs in Britain ought to read it.' Boak and
Bailey's Beer Blog
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