The events of January 6, 2021 gave new currency to the idea of
brainwashing. Some claimed that Trump's followers had been
brainwashed, while others insisted that a 'deep state' had
brainwashed most Americans into accepting a rigged election.
Scholars who explain that brainwashing theories have long been
rejected by most academics and courts of law find it difficult to
be heard. Brainwashing nevertheless remains a convenient
explanation of how seemingly normal citizens convert to unusual
religious or political ideologies. This Element traces its origins
to the idea that conversion to deviant beliefs is due to black
magic. A more scientific hypnosis later replaced magic and the Cold
War introduced the supposedly infallible technique of brainwashing.
From the 1960s, new religious movements, more commonly called
cults, were accused of using brainwashing. Most scholars of
religion reject the theory as pseudoscience, but the controversy
continues to this day.
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