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Packaging Baseball - How Marketing Embellishes the Cultural Experience (Paperback) Loot Price: R862
Discovery Miles 8 620
Repayment Terms: R81 pm x 12*
You Save: R336 (28%)
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Packaging Baseball - How Marketing Embellishes the Cultural Experience (Paperback): Mathew J. Bartkowiak, Yuya Kiuchi

Packaging Baseball - How Marketing Embellishes the Cultural Experience (Paperback)

Mathew J. Bartkowiak, Yuya Kiuchi

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List price R1,198 Loot Price R862 Discovery Miles 8 620 | Repayment Terms: R81 pm x 12* You Save R336 (28%)

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This book is about the realities baseball as an economic force and as a product of popular culture. Baseball does not happen only between the white lines or in the ballparks--it's in the media, bobblehead giveaways, and mobile device apps. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today. A rich...intersection shall we say of fan, corporate, player, media, and owner values exist in each of these parts of the whole. These parts combine in nearly countless ways.

General

Imprint: McFarland & Company
Country of origin: United States
Release date: June 2012
First published: September 2012
Authors: Mathew J. Bartkowiak • Yuya Kiuchi
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 216
ISBN-13: 978-0-7864-6132-5
Categories: Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Baseball
Promotions
LSN: 0-7864-6132-2
Barcode: 9780786461325

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