This book is about the realities baseball as an economic force and
as a product of popular culture. Baseball does not happen only
between the white lines or in the ballparks--it's in the media,
bobblehead giveaways, and mobile device apps. Issues of
globalization, race and ethnicity, nationality, legacy making,
iconic value building, and marketing concerns are all essential to
understanding the complex and global product that Major League
Baseball is today. A rich...intersection shall we say of fan,
corporate, player, media, and owner values exist in each of these
parts of the whole. These parts combine in nearly countless ways.
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