Following Einstein's sentence: "Everything should be made as simple
as possible, but not simpler. If you can't explain it simply, you
don't understand it well enough," this book puts a spotlight on the
complex marketing ecosystem from a physicist's point of view.
Today's marketing world is overcomplex; CMOs face the challenge to
transform their current target operating models towards a 100%
customer-centric and data-driven way of working. A journey from
good old mad-men toward math-men marketing. This book consists of
three parts: The first part strips down the complexity of the
marketing universe to the leanest frame of reference and then
brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a
detailed description of 56 small atoms that can be used in a
maturity assessment of your marketing. How to use them in a broader
transformation concludes the book. In summary: An end-2-end
guideline how to pursue and master the transformation from mad-men
towards a math-men marketing operating model.
General
| Imprint: |
Ibidem-Verlag, Jessica Haunschild U Christian Schon
|
| Country of origin: |
Germany |
| Series: |
Emersion: Emergent Village resources for communities of faith |
| Release date: |
March 2022 |
| Authors: |
Mathias Elsasser
|
| Dimensions: |
21 x 15mm (L x W) |
| Format: |
Paperback
|
| Pages: |
220 |
| ISBN-13: |
978-3-8382-1651-5 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
3-8382-1651-2 |
| Barcode: |
9783838216515 |
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