"Sign Me Up " Imagine it: prospects actually asking you to email
your marketing information to them. At a time when people are
reluctant to give out their email addresses and skeptical of most
email, it's harder than ever for legitimate marketers to separate
their emails from spam. Not anymore.
This informative book reveals the secrets behind running a
permission-based email newsletter program that motivates customers
and prospects to sign up for your emails and respond to your
messages. It shows you how you can use email to
- Sell more products and services
- Boost customer satisfaction and loyalty
- Attract new customers to your products and services
"Sign Me Up " delivers valuable insights and ideas on creating
and sustaining an email newsletter program. It's packed with
real-world examples from eBay, Amazon.com, CoolSavings, iVillage,
BabyCenter, and more.
Use email to your advantage in the new media landscape by
learning how to
- Write and design great newsletters
- Build and maintain responsive and targeted lists
- Increase response to every email you send
- Test and measure the effectiveness of your email program
- Make sure your messages reach the inbox
Visit our website: www.returnpath.biz/signmeup
." the common-sense suggestions, specific techniques and
strategies provided here will be invaluable in the right hands:
those of motivated businesspeople with the resources and desire to
implement newsletter programs. A boon for marketing mavens in need
of some savvy email assistance."-Kirkus Discoveries
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