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Branding That Means Business - How to Build Enduring Bonds Between Brands, Consumers and Markets (Hardcover)
Loot Price: R715
Discovery Miles 7 150
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Branding That Means Business - How to Build Enduring Bonds Between Brands, Consumers and Markets (Hardcover)
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A revelatory guide on how to build, sustain and grow a brand. A
brand is either beloved, or it's noise. We live in a fast-paced
world of immediate gratification where consumers can listen to any
song, watch any movie, or read any article, with the touch of a few
buttons. They are peppered with hyper-personalized targeting for
products that can be ordered seamlessly and arrive within hours.
And if your brand isn't the first to come to mind, they'll click
that button and it'll be delivered by someone else. So how do you
make sure your brand connects with consumers? Branding that Means
Business draws from the authors' experience and business literature
as well as psychology, sociology, and even anthropology to show
readers that while any brand serves the business, the mechanisms
that enable it are all about connecting with people. Readers will
learn how to create, maintain, and operationalize their brand, and
think creatively about how to differentiate their product and most
importantly, make consumers fall in love with it.
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