It started with punk. Hip-hop, rave, graffiti, and gaming took it
to another level, and now modern technology has made the ideas and
innovations of youth culture increasingly intimate and increasingly
global at the same time.
In "The Pirate's Dilemma," "VICE" magazine's Matt Mason --
poised to become the Malcolm Gladwell of the iPod Generation --
brings the exuberance of a passionate music fan and the
technological savvy of an IT wizard to the task of sorting through
the changes brought about by the interface of pop culture and
innovation. He charts the rise of various youth movements -- from
pirate radio to remix culture -- and tracks their ripple effect
throughout larger society. Mason brings a passion and a breadth of
intelligence to questions such as the following: How did a male
model who messed with disco records in the 1970s influence the way
Boeing designs airplanes? Who was the nun who invented dance music,
and how is her influence undermining capitalism as we know it? Did
three high school kids who remixed Nazis into Smurfs in the 1980s
change the future of the video game industry? Can hip-hop really
bring about world peace? Each chapter crystallizes the idea behind
one of these fringe movements and shows how it combined with
technology to subvert old hierarchies and empower the
individual.
With great wit and insight -- and a cast of characters that
includes such icons as the Ramones, Andy Warhol, Madonna, Russell
Simmons, and 50 Cent -- Mason uncovers the trends that have
transformed countercultural scenes into burgeoning global
industries and movements, ultimately changing our way of life.
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