This is a book of strategies and tactical plays, written by
practitioners, for practitioners. It is designed to help innovators
develop more effective approaches to benefitting from early stage
university research. The authors are commercial innovators,
experienced in the creation of partnerships to create and exploit
valuable new ideas. They have decades of senior level experience in
the research, innovation and product development teams of large
multi-nationals, smaller high-tech companies, and start-up
businesses. The unique perspectives offered by the authors cover
all the key issues that an innovator needs to understand to help
them achieve high-impact and mutually beneficial partnerships with
academic researchers.
General
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