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Inspired - Understanding Creativity: A Journey Through Art, Science, and the Soul (Hardcover)
Loot Price: R608
Discovery Miles 6 080
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Inspired - Understanding Creativity: A Journey Through Art, Science, and the Soul (Hardcover)
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Porchlight Business Book of the Year shortlist (Innovation &
Creativity) "The Pulitzer-winning author unpacks the myths and
mysteries of the creative process." -Salon From the New York Times
science reporter acclaimed for "bring[ing] scientific concepts to
life" (Bill Gates), a pathbreaking new investigation of human
creativity How does creativity work? Where does inspiration come
from? What are the secrets of our most revered creators? How can we
maximize our creative potential? Creativity defines the human
experience. It sparks achievement and innovation in art, science,
technology, business, sports, and virtually every activity. It has
fueled human progress on a global level, but it equally is the
source of profound personal satisfaction for individual creators.
And yet the origins of creative inspiration and the methods by
which great creators tap into it have long been a source of
mystery, spoken of in esoteric terms, our rational understanding
shrouded in complex jargon. Until now. Inspired is a book about the
science of creativity, distilling an explosion of exciting new
research from across the world. Through narrative storytelling,
Richtel marries these findings with timeless insight from some of
the world's great creators as he deconstructs the authentic nature
of creativity, its biological and evolutionary origins, its deep
connection to religion and spirituality, the way it bubbles in each
of us, urgent and essential, waiting to be tapped. Many of the
questions Richtel addresses are practical: What are the traits of
successful creators? Under which conditions does creativity thrive?
How can we move past creative blocks? The ultimate message of
Inspired is that creativity is more accessible than many might
imagine, as necessary, beautiful, and fulfilling as any essential
part of human nature.
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