Kits are cultural touchstones that tell us more about our club,
ourselves and the beautiful game's custodians than we often
realise. The colours, crests, designs and prices show what makes
the game - and us - tick. Kit and Caboodle searches out the stories
that our shirts tell us about our support and the society we accept
or try to rebel against. The book alternates short, shirt stories
with a deeper dive into themes of ethics, philanthropy and dumb
decision making. We listen to MP Tracey Crouch as she tells us
about her Fan Led Review and how shirts show the progress being
made to a more equitable football ecosystem. Shirts also illustrate
the rise and mutation of gambling from pools to NFTs and
cryptocurrencies, attitudes to the LGBTQ+ community, how clubs like
St Pauli are determined to be driven by their values and why
Messi's transfer to PSG Qatar can never be financed by shirt sales.
Unlike anything else we wear, our club shirts envelop us in the
history of our team and give us a hint of the future.
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