Japanese popular culture is constantly evolving in the face of
internal and external influence. Popular Culture, Globalization and
Japan examines this evolution from a new and challenging
perspective by focusing on the movements of popular culture into
and out of Japan. Taking a multidisciplinary approach, the book
argues that a key factor behind the changing nature of Japanese
popular culture lies in its engagement with globalization. Essays
from a team of leading international scholars illustrate this
crucial interaction between the flows of Japanese popular culture
and the constant development of globalization. Drawing on rich
empirical content, this book looks at Japanese popular culture as
it traverses international borders flowing out through such forms
as manga consumption in New Zealand and flowing in through such
forms as foreigners writing about Japan in Japanese and how
American influences affected the formation of Japan's gay identity.
Presenting current, confronting and sometimes controversial
insights into the many forms of Japanese popular culture emerging
within this global context, Popular Culture, Globalization and
Japan will make essential reading for those working in Japanese
studies, cultural studies and international relations.
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