Are you struggling to keep up with using new media for your
practice? Are the old forms of marketing that once worked, not
working anymore? Do you just want to understand how social media
can work for your practice?
If you answered yes to any of these questions, then you NEED to
read Building Your Aesthetic Practice Through Social Media. This
book provides valuable insight into new media with five strategies
that have been time tested and ACTUALLY WORK to increase your
visibility, establish more credibility, and best of all GENERATE
MORE PATIENTS for your practice.
Inside this book, you'll learn: - The Top 5 New Media Strategies
that Leading Aesthetic Practices are using to GROW in the New
Economy -The 3 Qualifications that you need in order to convince a
prospective patient to choose you over your competition -The steps
you need to take to get these 3 Qualifications -The mistakes you
need to avoid when using Facebook, Twitter, YouTube, and Blogs for
your practice.
This is a great resource if you run any kind of aesthetic or
elective medicine practice. Great for Plastic Surgeons, Cosmetic
Dermatologists, Ophthalmologists, Medical Spa Owners, Lasik
Surgeons...even Cosmetic Dentists.
READ WHAT ACCLAIMED PHYSICIANS SAY ABOUT BUILDING YOUR AESTHETIC
PRACTICE THROUGH SOCIAL MEDIA...
"Social media is the great equalizer that brings marketing tools
to independent physicians that previously only large groups,
hospitals, and healthcare systems could afford. This book, which
teaches practicing physicians how to use and master social media
marketing techniques, is an important addition to our
armamentarium. I recommend this book without reservation to all
physicians who want to feel part of the 21st century. My only
complaint is that, had it come out earlier in my career, I would
have saved significant amounts of time and money."
Kenneth H. Cohn, MD, MBA, FACS CEO of
HealthcareCollaboration.com and TheDoctorpreneur.com. Author of
Better Communication for Better Care, Collaborate for Success , The
Business of Healthcare, and Getting It Done
"Have you ever wondered if you could or should be doing more to
engage potential patients online? Building Your Aesthetic Practice
Through Social Media provides a concise overview of the evolving
role that social media plays in establishing and growing an
aesthetic practice. Mr. Arndt's expertise is clearly evident as he
explains how time-tested marketing strategies may be effectively
employed across the range of ever-expanding social media platforms.
I enthusiastically recommend this book to anyone interested in
learning how to harness the power of social media and Web 2.0 to
develop an aesthetic practice."
James M. Pearson, MD, FACS Board Certified Facial Plastic &
Reconstructive Surgeon Director, Pearson Facial Plastic Surgery,
Beverly Hills, California
"Mr. Arndt's most recent book is a physician entrepreneur's
roadmap to success. As Healthcare Practitioners who provide service
to a media saavy public we are now obligated to increase the
visibility of our unique skills or risk being left behind. The
greatest benefit of all, is that excellent marketing is now
affordable if we harness the power of the Internet correctly. I
used Matt's 5 New Media strategies to increase my visibility and
began implementing them immediately. I encourage other physicians
seeking to expand their patient outreach to do the same."
Moshe Lewis MD, MBA, MPH Chief, Department of Physical Medicine
and Rehab, California Pacific Medical Center, St. Luke's Campus
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
March 2012 |
First published: |
March 2012 |
Authors: |
Matthew Arndt
|
Dimensions: |
229 x 152 x 6mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
104 |
ISBN-13: |
978-1-4538-0459-9 |
Categories: |
Books >
Medicine >
General issues >
General
|
LSN: |
1-4538-0459-5 |
Barcode: |
9781453804599 |
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