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Books > Social sciences > Sociology, social studies > Ethnic studies
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Understanding Ethnic Media - Producers, Consumers, and Societies (Paperback)
Loot Price: R3,064
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Understanding Ethnic Media - Producers, Consumers, and Societies (Paperback)
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This is the first book to provide a comprehensive review and
analysis of how media produced by ethnic communities, and for
ethnic communities, affect identity and perceived lines of division
between "us" and "others," as well as how the production and
consumption of ethnic media affect the character of the larger
media and societal landscapes. Integrating key ethnic media studies
with original research, this book makes a unique contribution by
covering both consumers and producers of ethnic media, as well as
the history of ethnic media, its role in ethnic communities, the
effect of globalization, and the professional challenges faced by
ethnic media journalists. A compelling discussion on the future of
ethnic media concludes the book and points the way toward further
research. Key Features: A fresh viewpoint: The book focuses on how
and why ethnic and racial minorities produce and consume media for
themselves-not just how they are represented in or by the media. An
ecological approach: The authors explore the growth of ethnic media
in different socio-political contexts and approach ethnic media
from the vantage points of both the audience and the media
organization. An international focus: Provides readers with
comparative examples from around the world. A conceptual and
practical focus: Conceptual content is relevant, timely, and
connected to readers' lived experiences through real-world case
studies. A student-friendly presentation: In each chapter,
introductory bullet points identify the main concepts and issues,
key terms are defined, student projects are suggested, and
discussion questions are provided.
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