Industrial Approaches to Media - A Methodological Gateway to Industry Studies (Hardcover, 1st ed. 2016)

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2016
First published:	2016
Authors:	Matthew Freeman
Dimensions:	210 x 148 x 18mm (L x W x T)
Format:	Hardcover
Pages:	216
Edition:	1st ed. 2016
ISBN-13:	978-1-137-55175-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > General Promotions
LSN:	1-137-55175-5
Barcode:	9781137551757

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