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Transmedia/Genre - Rethinking Genre in a Multiplatform Culture (Paperback, 1st ed. 2023)
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Transmedia/Genre - Rethinking Genre in a Multiplatform Culture (Paperback, 1st ed. 2023)
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This book brings genre back to the forefront of the current
transmedia trend. Genres are perhaps the most innately transmedial
of media constructs, formed as they are from all kinds of
industrial, technological and discursive phenomena. Yet, few have
considered how genre works in a multiplatform context. This book
does precisely that, making a uniquely transmedial contribution to
the study of genre in the age of media convergence. The book
interrogates how industrial, technological and participatory
transformations of digital platforms and emerging technologies
reshape workings of genre. The authors consider franchises such as
Star Wars, streaming platforms such as Netflix, catch-up services
such as ITV Hub, creative technologies such as virtual reality, and
beyond. In setting the stage for the revival of genre theory in
contemporary transmedia scholarship, this book pushes forward
understandings of multiplatform media and the emerging form and
function of genre across contemporary culture.
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