The staging of small-scale sports events is becoming increasingly
popular as a strategy for economic diversification and development,
particularly in regional communities where tourism is a key driver
of the local economy. In many instances, corporate sponsorship
revenue provided by small and medium-sized enterprises (SMEs) is
the financial lifeblood of these small-scale events. However,
little research has paid attention to the management processes
underpinning sponsorship agreements between SMEs and small-scale
sport tourism events. This book provides a detailed insight into
the management of sponsorship agreements at the local level. The
book highlights a number of implications that will be of interest
to event managers, sponsors, as well as researchers and students
interested in the fields of corporate sponsorship and/or the
management of special events.
General
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