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The Rise and Fall of Olympic Amateurism (Hardcover)
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The Rise and Fall of Olympic Amateurism (Hardcover)
Series: Sport and Society
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For decades, amateurism defined the ideals undergirding the Olympic
movement. No more. Today's Games present athletes who enjoy open
corporate sponsorship and unabashedly compete for lucrative
commercial endorsements. Matthew P. Llewellyn and John Gleaves
analyze how this astonishing transformation took place. Drawing on
Olympic archives and a wealth of research across media, the authors
examine how an elite--white, wealthy, often Anglo-Saxon--controlled
and shaped an enormously powerful myth of amateurism. The myth
assumed an air of naturalness that made it seem unassailable and,
not incidentally, served those in power. Llewellyn and Gleaves
trace professionalism's inroads into the Olympics from tragic
figures like Jim Thorpe through the shamateur era of
under-the-table cash and state-supported athletes. As they show,
the increasing acceptability of professionals went hand-in-hand
with the Games becoming a for-profit international spectacle. Yet
the myth of amateurism's purity remained a potent force,
influencing how people around the globe imagined and understood
sport. Timely and vivid with details, The Rise and Fall of Olympic
Amateurism is the first book-length examination of the movement's
foundational ideal.
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