The Commercialization of American Culture - New Advertising, Control and Democracy (Paperback)

Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	1996
First published:	November 1995
Authors:	Matthew P. McAllister
Dimensions:	215 x 139 x 17mm (L x W x T)
Format:	Paperback
Pages:	312
ISBN-13:	978-0-8039-5380-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Anthropology > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-8039-5380-1
Barcode:	9780803953802

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