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NGOs as Newsmakers - The Changing Landscape of International News (Hardcover)
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NGOs as Newsmakers - The Changing Landscape of International News (Hardcover)
Series: Reuters Institute Global Journalism Series
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As traditional news outlets' international coverage has waned,
several prominent nongovernmental organizations have taken on a
growing number of seemingly journalistic functions. Groups such as
Amnesty International, Human Rights Watch, and Medecins Sans
Frontieres send reporters to gather information and provide
analysis and assign photographers and videographers to boost the
visibility of their work. Digital technologies and social media
have increased the potential for NGOs to communicate directly with
the public, bypassing traditional gatekeepers. But have these
efforts changed and expanded traditional news practices and
coverage-and are there consequences to blurring the lines between
reporting and advocacy? In NGOs as Newsmakers, Matthew Powers
analyzes the growing role NGOs play in shaping-and sometimes
directly producing-international news. Drawing on interviews,
observations, and content analysis, he charts the dramatic growth
in NGO news-making efforts, examines whether these efforts increase
the organizations' chances of garnering news coverage, and analyzes
the effects of digital technologies on publicity strategies.
Although the contemporary media environment offers NGOs greater
opportunities to shape the news, Powers finds, it also subjects
them to news-media norms. While advocacy groups can and do provide
coverage of otherwise ignored places and topics, they are still
dependent on traditional media and political elites and influenced
by the expectations of donors, officials, journalists, and NGOs
themselves. Through an unprecedented glimpse into NGOs' newsmaking
efforts, Powers portrays the possibilities and limits of NGOs as
newsmakers amid the transformations of international news, with
important implications for the intersections of journalism and
advocacy.
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