"Matt has always offered great insight when it comes to artist
development. We've had many long conversations about what the right
move is for many of my acts."
- Nick Storch, The Agency Group
"Matt understands it all. My work experiences with him have shown
me that he has intricate knowledge of how every aspect of music
business works and is intertwined together. With that knowledge and
creative thinking he has made every event with my artists a great
one that has allowed the event to maximize both the artist
experience and more importantly the fan experience."
- Dalton Sim, Nettwerk Management
If you create music, or work with artists who do, there's a way to
expose your talent and give yourself a chance. In this common sense
guide, industry veteran Matthew Walt explains how anyone with a
voice and passion can break into the business.
The music industry is bursting with opportunities for talent. This
is due, in part, to new technologies to cultivate and expose your
craft. As a result, an independent movement is burgeoning, and the
number of artists making a living in the business has grown. What's
more, alongside the artists, their agents and managers, and those
that fill "traditional" roles, there are bloggers, computer
programmers, and-best of all-fans who are driving the industry's
future. This shifts power from the privileged to the masses.
Realistically, this shift favors the creative and independent-but
business savvy-musician.
Drawing on his experiences from the trenches, Matthew presents the
nuts and bolts of breaking into the industry, from understanding
the business realistically and building your business with
practical considerations topresenting yourself and finding your
"it" factor.
In a straightforward yet very passionate way, Matthew takes you
from dreaming big to taking chances until your moment finally
arrives. Your reality check is between these covers.
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