Matthias H. J. Gouthier entwirft ein umfangreiches und in sich
stimmiges Managementkonzept zur Qualifizierung von
Dienstleistungskunden. Er bietet stimulierende Anregungen und
konkrete Handlungsempfehlungen sowie wichtige Impulse fur die
weitere Dienstleistungsforschung.
"
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Fokus Dienstleistungsmarketing |
| Release date: |
February 2003 |
| First published: |
February 2003 |
| Authors: |
Matthias Gouthier
|
| Dimensions: |
210 x 148 x 32mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
584 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-7675-6 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-7675-4 |
| Barcode: |
9783824476756 |
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