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Kundenerfahrungen im Dienstleistungsprozess - Eine theoretische und empirische Analyse (German, Paperback, 2012 ed.) Loot Price: R1,951
Discovery Miles 19 510
Repayment Terms: R183 pm x 12*
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Kundenerfahrungen im Dienstleistungsprozess - Eine theoretische und empirische Analyse (German, Paperback, 2012 ed.): Matthias...

Kundenerfahrungen im Dienstleistungsprozess - Eine theoretische und empirische Analyse (German, Paperback, 2012 ed.)

Matthias Mayer-Vorfelder

Series: Basler Schriften zum Marketing, 29

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Loot Price R1,951 Discovery Miles 19 510 | Repayment Terms: R183 pm x 12*

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Im Wettbewerb um den Kunden bemuhen sich Unternehmen verstarkt um die Sicherstellung positiver Kundenerfahrungen. Die wissenschaftliche Betrachtung von Kundenerfahrungen weist hingegen noch grosse Defizite auf. Matthias Mayer-Vorfelder konzeptualisiert den Kundenerfahrungsbegriff auf Basis einer wissenschaftsubergreifenden Literaturanalyse. Er entwickelt ein theoretisches Modell der Entstehung von Kundenerfahrungen und untersucht darauf aufbauend empirisch an einem Dienstleistungsbeispiel die Voraussetzungen positiver Kundenerfahrungen. Daraus leitet er einen reichen Fundus an Massnahmen fur Dienstleistungsanbieter zur Schaffung positiver Kundenerfahrungen ab."

General

Imprint: Gabler
Country of origin: Germany
Series: Basler Schriften zum Marketing, 29
Release date: November 2011
First published: 2012
Authors: Matthias Mayer-Vorfelder
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 334
Edition: 2012 ed.
ISBN-13: 978-3-8349-3168-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-3168-3
Barcode: 9783834931689

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