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Brand Orientation in Der Ernahrungsindustrie (German, Paperback, 2004 ed.) Loot Price: R1,832
Discovery Miles 18 320
Repayment Terms: R172 pm x 12*
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Brand Orientation in Der Ernahrungsindustrie (German, Paperback, 2004 ed.): Matthias Schramm, Achim Spiller, Torsten Staack

Brand Orientation in Der Ernahrungsindustrie (German, Paperback, 2004 ed.)

Matthias Schramm, Achim Spiller, Torsten Staack; Contributions by Christian Wocken

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Loot Price R1,832 Discovery Miles 18 320 | Repayment Terms: R172 pm x 12*

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Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschlage zur Schliessung der Markenlucke bei Genossenschaften. Sie zeigen die Starken und Schwachen genossenschaftlicher Markenartikler auf und leisten einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2004
First published: 2004
Authors: Matthias Schramm • Achim Spiller • Torsten Staack
Contributors: Christian Wocken
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 200
Edition: 2004 ed.
ISBN-13: 978-3-8244-0789-7
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-0789-2
Barcode: 9783824407897

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