Max Bill (1908-1994) is primarily associated with the terms
"Concrete Art" and "Environmental Design". He was active in nearly
every area of art and design, which were universal concepts for
him. Furthermore, his theoretical publications have turned him into
one of the most fruitful stimulators of Modern Concrete Art in
post-war Europe among the Bauhaus generation of students. This
volume offers a comprehensive view into an area of his work that
has so far received little attention: typography, advertising and
book design. It shows for that almost everything that the Swiss
Avantgarde movement accomplished during the 1930s was visualized in
Bill's studio "bill-zurich reklame". The reader discovers Max Bill
as the tireless creator of highly individual types, commercial
logos and advertisements as well as an exceedingly versatile
designer who had an amazing command of "visual humor". presenting
Max Bill's less known work as a visual designer highlighting his
influence in the field examples of his typefaces and logos
documents the works of his studio "bill-zurich reklame"
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