Tourism marketing is a vital tool in promoting the overall health
of the global economy. This brings necessary revenue to particular
regions of the world that have limited revenue producing resources
and provides an opportunity for tourists to explore another
culture, therefore building tolerance and overall exposure to
different ways of life. Strategies for Promoting Sustainable
Hospitality and Tourism Services is a crucial scholarly source that
discusses interdisciplinary perspectives in the areas of global
tourism and highlights cultural boundaries of strategic knowledge
management through case studies. Featuring research on topics such
as consumer behavior, cultural appreciation, and global economics,
this book is ideally designed for academicians, research scholars,
marketing professionals, graduate-level students, and industry
professionals.
General
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